01
Nutrition
Smaller baskets. Changing food patterns. Protein moves from a marketing claim toward a more consequential health consideration.
Future of Fitness × ViStrategic partnership / Q4 2026
A market intelligence and demand program
The GLP-1
Spillover.
Turn Vi’s proprietary intent data into a market intelligence asset that opens doors across the wellness market.
Prepared forSpencer Honeyman
George Marsico
George Marsico
Prepared byFuture of Fitness
September 2026
September 2026
01 / The opportunity
One shift. An entire market in motion.
GLP-1 is not one category. It is a force reshaping every category around it, and Vi has the data to see where demand is moving next.
The report is the product.
It gives Vi a credible reason to lead the conversation, a useful way into the priority accounts, and an asset that keeps working long after the live event.
The agenda stays editorially independent, with Vi as presenting partner. It is a conversation about the industry, not an infomercial, which is exactly why the right people attend.
02
Hydration
Changing intake creates new hydration and electrolyte needs, shifting demand across the category.
03
Fitness
Muscle preservation becomes more important, while member behavior, engagement and retention begin to change.
04
Food, Alcohol & Recovery
Consumption patterns are shifting across adjacent categories, creating new demand signals brands cannot read from historical behavior alone.
02 / The program
The report creates authority. The conversation creates access.
Research, editorial production, audience development, paid distribution, and post-event content work as one system around Vi’s commercial goals.
01
Research report
A co-branded market intelligence report built on Vi’s proprietary intent data, designed and ready to gate, share, and put to work across sales and marketing.
02
Live conversation
A 45-minute editorial conversation with four external panelists, moderated by Eric, with the recording delivered to all registrants.
03
Decision-maker sourcing
Named CMO, CEO, and CFO contacts with verified email addresses across the 72 priority accounts. The complete list remains with Vi.
04
Audience development
Landing page, registration operations, a three-touch sequence, and structured post-event follow-up.
05
Paid distribution
LinkedIn account-based media against named accounts, plus retargeting. Campaign build and management included, plus $5,000 in paid media.
06
Editorial extension
8–12 captioned LinkedIn clips and two ghostwritten articles extending the conversation beyond the live event.
07
Reporting
Full registrant data and engagement metrics delivered to Vi following the campaign.
03 / The audience
From a market map to the right room.
The campaign concentrates on the categories where GLP-1 creates the strongest second-order effects, then prioritizes the companies with the scale and commercial fit Vi is best positioned to serve.
416
Companies mapped
242
Across six focus categories
72
Priority accounts
Prioritized for scale and commercial fit
A focused account universe
Connected fitness, wearables & recovery37 mapped · 15 priority
GLP-1, metabolic & obesity37 mapped · 14 priority
Supplements, protein & nutrition61 mapped · 14 priority
Beverages, hydration & gut46 mapped · 12 priority
Longevity & metabolic diagnostics34 mapped · 9 priority
Food & meal delivery27 mapped · 8 priority
100–150
Total registrations
30–50
From the 72 priority accounts
These are campaign targets, not guarantees. Account quality, relevance, and commercial fit remain the measures that matter.
04 / The campaign
A focused campaign to turn intelligence into access.
Research, contact sourcing, and panel development run in parallel, giving the campaign enough time to build the right room, not simply the biggest one.
Week of Sept 22
Align
Confirm the intent data asset, priority accounts, campaign goals, and panel criteria.
Late September
Source
Vi flags existing accounts while decision-maker sourcing and panel outreach begin.
Early October
Build
Contact list complete, panel locked, and the report narrative takes shape.
Mid October
Launch
Landing page live, first outbound touch, and paid media into market.
Late Oct – early Nov
Convert
Touches two and three, retargeting on engaged accounts, and Vi’s final data pull.
Nov 11 or Nov 18 + following week
Host + Deliver
Host the live conversation, then deliver the recording, report, and enriched account list the following week. Post-event content follows.
05 / The proof
The first campaign already opened doors.
The 2025 pilot ran on April 23 and created immediate inbound interest. This next phase builds on the same operating model, now with proprietary research and named-account sourcing behind it.
15+
Qualified introductions
Including conversations with iFIT, Valeon, CardiAction, Othership, LRAC, and the YMCA.
“We felt like it went well and already have had a few inbounds.”
06 / The investment
One integrated program. Built around the outcome.
Strategy, research, production, audience development, paid distribution, and post-event content, managed as one connected engagement.
All-in program investment
$25,000
Includes $5,000 in paid media spend
Payment
50% on signature
50% on delivery. Initial payment is non-refundable.
Usage
Perpetual commercial use
Podcast Collective retains ownership. Vi receives a perpetual, non-exclusive sales and marketing license, including paid media.
Scope
Defined scope
One revision round on the report, clips, and articles, with deliverable quantities defined upfront.
The next chapter
Ready when you are.
Once we have the intent data asset and priority account list, we’ll lock the panel and move into campaign build.
Let’s get started